Our Story
In 2023, a group of visionary individuals united by a shared commitment to environmental and social responsibility embarked on a transformative journey to redefine fashion. Our design team embarked on a mission to prove that sustainability and style could coexist seamlessly. They crafted collections that spoke to the modern fashion enthusiast, showcasing the elegance and innovation that could be achieved with eco-conscious principles.
As we look ahead, Fashion Forward remains steadfast in our commitment to pushing boundaries, innovating, and creating fashion that respects both people and the planet. Our vision includes expanding our sustainable product line, reducing waste, and contributing to global sustainability initiatives.
But the most critical chapter in our story is yet to be written. We invite you to join us on this remarkable journey. Together, we will redefine fashion, proving that style and sustainability are not mutually exclusive. Be part of Fashion Forward’s story as we create a brighter, more responsible future for fashion, one garment at a time.
Our Mission

We encourage our customers to join the sustainability journey, make eco-friendly choices, as well as learn how they can help to make the fashion business more sustainable.
Our mission statement emphasizes the commitment to environmentally and socially responsible methods, to provide sustainable fashion options to our clients. We are devoted to sourcing materials and products in accordance with ethical and fair labor policies and ecologically responsible sourcing. Furthermore, supplying garments manufactured from environmentally friendly materials, such as organic cotton, recycled fabrics, or sustainable fibers, with a low environmental effect.
Our Values

Eco-friendly and sustainable products
At Fashion Forward, our core values are rooted in environmental stewardship, prioritizing eco-friendly materials and production processes to minimize our carbon footprint.

Ethical practices
We believe in fair and ethical practices, ensuring that every individual in our supply chain is treated with respect, receives fair wages, and works in safe conditions.

Transparency
Transparency is paramount to us; we strive to provide our customers with complete visibility into our supply chain and the journey of each garment, from raw materials to finished product.
Our Partners
The Salvation Army 
Fashion Forward has chosen to partner up with the Salvation Army, a global charity, to fuel our sustainability efforts. We share a common goal of eliminating textile waste and reducing our carbon footprints. Through partnering with the Salvation Army, we aim to extend the lifespan of clothing and assist individuals facing hardship. In collaboration with the Salvation Army, we will collect your gently used clothes through our “Giving” program. When you make a purchase with us, you can also choose to donate your old clothing to a Salvation Army in need of donations (shipping on us!).
Fair Trade America 
Fashion Forward proudly partners with Fair Trade America, a leading non-profit for fair labor practices and ethical trade. By shopping with us, you are supporting fair labor practices in the fashion industry as ensured by Fair Trade America. Thank you for supporting Fashion Forward, where style meets sustainability, and ethics are at the heart of what we do.
Our Team
Lucia Chen

Director of Marketing Research
Responsible for overseeing and managing all aspects of marketing research activities, and crafting effective marketing strategies.
Read MorePatrick Brosnahan

Director of Compliance
Patrick is the CCO of Fashion Forward and deals with all compliance issues.
Read MoreNicole Bray

Director of Finance
Nicole manages all of Fashion Forward’s finances. She establishes strategies that will earn profits and oversee accounting operations.
Read MoreJinrong Jin

Chief Operating Officer (COO)
Jin oversees the day-to-day administrative and operational functions of Fashion Forward.
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