Lucia Chen
Director of Marketing Research
Director of Marketing Research
Lucia has all the responsibilities for doing the market research for Fashion Forward’s，its necessary for doing market research is that we can provide complete, accurate and directional feedback on the market situation, and at the same time, it also presents conclusions and judgments for decision-making on the research results presented by the objectives, background information and research methods of market research. Lucia did the undergraduate degree in the University of British Columbia, finished the Bachelor of Arts degree major in Political Sciences and Economics, and obtain the Master Degree in the Boston University by studying Global Marketing Management. Lucia has the research on the sustainability to analyze how can sustainable and environmentally friendly materials be used in retail stores. As well as develop market research strategies and plans in order to attain the ultimate market research objectives and provide correct directed feedback. Lucia has always been able to stay the front line on market conditions through market research, evaluate consumer needs, and engage long-term strategies for corporate development.